{"id":1827,"date":"2021-08-24T22:05:01","date_gmt":"2021-08-24T20:05:01","guid":{"rendered":"https:\/\/agencyoftheyear.be\/awards\/"},"modified":"2025-12-08T19:41:32","modified_gmt":"2025-12-08T18:41:32","slug":"awards","status":"publish","type":"page","link":"https:\/\/agencyoftheyear.be\/nl\/awards\/","title":{"rendered":"Awards"},"content":{"rendered":"

[et_pb_section fb_built=”1″ specialty=”on” background_color_1=”#FFFFFF” background_color_2=”#FFFFFF” module_id_1=”col-content” module_id_2=”col-logo-sponsors” module_id=”sect-0″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f6f6f6″ min_height=”100vh” custom_padding=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner custom_padding_last_edited=”on|desktop” module_class=”lig-0″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Texte-Awards” module_class=”text” _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.6em” link_font=”|700|||||||” link_text_color=”#cc0033″ header_font=”|||on|||||” header_text_align=”center” header_font_size=”44px” header_2_font=”|||on|||||” header_2_text_color=”#d9232a” header_2_font_size=”24px” header_2_line_height=”1.1em” header_3_font=”|||on|||||” header_3_text_color=”#d9232a” custom_margin=”||8px||false|false” custom_margin_tablet=”||8px||false|false” custom_margin_phone=”||-15px||false|false” custom_margin_last_edited=”on|phone” header_font_size_tablet=”44px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” link_text_color__hover=”rgba(217,35,42,0.7)” link_text_color__hover_enabled=”on|hover”]<\/p>\n

awards<\/h1>\n

[\/et_pb_text][et_pb_divider color=”#cfd8dc” divider_position=”center” divider_weight=”4px” _builder_version=”4.21.0″ _module_preset=”default” width=”26%” width_tablet=”26%” width_phone=”60%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Texte-Awards” module_class=”text” _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.6em” link_font=”|700|||on||||” link_text_color=”#cc0033″ header_font=”|||on|||||” header_text_align=”center” header_font_size=”44px” header_2_font=”||||||||” header_2_font_size=”24px” header_2_line_height=”1.1em” header_3_font=”|||on|||||” custom_margin=”||15px||false|false” custom_padding=”||||false|false” header_font_size_tablet=”44px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” link_text_color__hover=”rgba(217,35,42,0.7)” link_text_color__hover_enabled=”on|hover”]<\/p>\n

Before submitting your file, please read the rules<\/h2>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/agencyoftheyear.be\/nl\/rules\/” button_text=”Rules” admin_label=”Bouton-Rules” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#cc0033″ button_border_radius=”4px” button_font=”Raleway|700||on|||||” button_use_icon=”off” custom_margin=”-11px||||false|false” custom_padding=”8px||8px||true|false” locked=”off” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”rgba(255,255,255,0.7)”][\/et_pb_button][et_pb_text admin_label=”Texte-Awards” module_class=”text” _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.6em” link_font=”|700|||on||||” link_text_color=”#cc0033″ header_font=”|||on|||||” header_text_align=”center” header_font_size=”44px” header_2_font=”|||on|||||” header_2_text_color=”#CC0033″ header_2_font_size=”24px” header_2_line_height=”1.1em” header_3_font=”||||||||” header_font_size_tablet=”44px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” link_text_color__hover=”rgba(217,35,42,0.7)” link_text_color__hover_enabled=”on|hover”]<\/p>\n

AGENCY OF THE YEAR<\/h2>\n

Objective: The most prestigious recognition, rewarding the agency that has shown outstanding performance, creativity, business impact, and leadership within the Belgian communications industry over the past year.<\/em><\/p>\n

Evaluation Criteria:<\/h3>\n

New Business Performance (25%)<\/h3>\n
    \n
  • Show your new business portfolio: clients gained vs. clients lost.<\/li>\n
  • Provide an estimation of income generated from all accounts (in and out).<\/li>\n<\/ul>\n

    Client Work & Results (20%)<\/h3>\n
      \n
    • Submit 3 to 5 cases of work created for your most important Belgian clients over the past 12 months.<\/li>\n
    • Include figures demonstrating concrete results and impact.<\/li>\n<\/ul>\n

      Economic Activity (10%)<\/h3>\n
        \n
      • Show the evolution of your agency\u2019s economic activity (growth, revenue trends, key milestones).<\/li>\n<\/ul>\n

        Awards & Recognition (10%)<\/h3>\n
          \n
        • Highlight major awards won in 2025, both nationally and internationally.<\/li>\n<\/ul>\n

          Sustainability, Diversity & Inclusion (10%)<\/h3>\n
            \n
          • Demonstrate your progress toward building a more sustainable, diverse, and inclusive workplace.<\/li>\n<\/ul>\n

            Business Innovation & Diversification (5%)<\/h3>\n
              \n
            • Showcase new business units, initiatives, or services likely to boost future activity.<\/li>\n<\/ul>\n

              Corporate Culture & Philosophy (5%)<\/h3>\n
                \n
              • Explain your agency\u2019s culture, philosophy, and talent development measures.<\/li>\n
              • Include a mood board that symbolizes your DNA, vision, and values.<\/li>\n<\/ul>\n

                Contribution to the Sector (5%)<\/h3>\n
                  \n
                • Explain how your agency and\/or executives contribute to the sector\u2019s development.<\/li>\n
                • Mention involvement in national and international associations, think tanks, or industry initiatives.<\/li>\n<\/ul>\n

                  Overall Impression (10%)<\/h3>\n
                    \n
                  • Is the agency convincing as the Agency of the Year?<\/li>\n
                  • Does it show strong leadership, consistency, and inspiration for the market?<\/li>\n<\/ul>\n

                    IMPORTANT NOTICE:<\/span> If you submit a case in this category, only an executive summary of maximum 35 pages will be accepted. In the form of a Word document (you can include links to visual material), PDF or a PPT.<\/p>\n

                    BEST NEWCOMER AGENCY<\/h2>\n

                    Objective: To celebrate and reward the most promising new agencies (created within the last 5 years) that are already making a strong impact on the Belgian market.<\/em><\/p>\n

                    Evaluation Criteria:<\/h3>\n

                    New Business Performance (20%)<\/h3>\n
                      \n
                    • Show your new business portfolio: clients gained vs. clients lost.<\/li>\n
                    • Provide an estimation of income generated from all accounts.<\/li>\n<\/ul>\n

                      Client Work & Results (25%)<\/h3>\n
                        \n
                      • Submit 2 to 3 Belgian cases of work for your most important clients in the past 12 months.<\/li>\n
                      • Include figures that demonstrate concrete results and impact.<\/li>\n<\/ul>\n

                        Economic Activity (10%)<\/h3>\n
                          \n
                        • Show the evolution of your agency\u2019s economic activity (gross income, sales revenue, or percentage growth).<\/li>\n<\/ul>\n

                          Reputation & Visibility (15%)<\/h3>\n
                            \n
                          • Demonstrate your efforts to build the agency\u2019s reputation and increase visibility.<\/li>\n
                          • Examples: press releases, thought leadership, award entries\/wins, event participation.<\/li>\n<\/ul>\n

                            Sustainability, Diversity & Inclusion (10%)<\/h3>\n
                              \n
                            • Show your approach to building a responsible and inclusive workplace.<\/li>\n<\/ul>\n

                              Market Positioning & Vision (10%)<\/h3>\n
                                \n
                              • Explain your positioning, culture, philosophy, DNA, vision, and target.<\/li>\n
                              • Demonstrate why your strategy is set up for long-term success.<\/li>\n<\/ul>\n

                                Overall Impression (10%)<\/h3>\n
                                  \n
                                • Is the agency convincing as a rising star in the market?<\/li>\n
                                • Does it demonstrate clear potential for growth and leadership?<\/li>\n<\/ul>\n

                                  IMPORTANT NOTICE:<\/span> If you submit a case in this category, only an executive summary of maximum 35 pages will be accepted. In the form of a Word document (you can include links to visual material), PDF or a PPT.<\/p>\n

                                  MOST ENTREPRENEURIAL AGENCY<\/h2>\n

                                  Objective: To reward the agency showing the strongest entrepreneurial spirit.<\/em><\/p>\n

                                  Evaluation Criteria:<\/h3>\n

                                  Dynamic Business Expansion (40%)<\/h3>\n
                                    \n
                                  • Has the agency demonstrated a proactive and ambitious approach to expansion, outperforming competitors?<\/li>\n<\/ul>\n

                                    Focused and Strategic Approach (20%)<\/h3>\n
                                      \n
                                    • Is the expansion effort clearly based on a well-defined strategy, rather than opportunistic moves?<\/li>\n<\/ul>\n

                                      Business Impact (20%)<\/h3>\n
                                        \n
                                      • Can the agency prove the tangible impact of its entrepreneurial initiatives?<\/li>\n
                                      • Examples: increased revenue, improved profit margin, stronger market presence, enhanced reputation.<\/li>\n<\/ul>\n

                                        Overall Impression (20%)<\/h3>\n
                                          \n
                                        • Does the agency convincingly embody entrepreneurship?<\/li>\n
                                        • Is it inspiring, credible, and future-ready?<\/li>\n<\/ul>\n

                                          IMPORTANT NOTICE:<\/span> If you submit a case in this category, only an executive summary of maximum 20 pages will be accepted. In the form of a Word document (you can include links to visual material), PDF or a PPT.<\/p>\n

                                          INNOVATOR AGENCY<\/h2>\n

                                          Objective: To recognize agencies reinventing themselves with new expertise, structures, tools, or ways of working.<\/em><\/p>\n

                                          Evaluation Criteria:<\/h3>\n

                                          Adapting to Market Trends (30%)<\/h3>\n
                                            \n
                                          • Has the agency successfully adapted to a significant market trend?<\/li>\n
                                          • Examples: new expertise, structures, models, ways of working, or talent profiles.<\/li>\n<\/ul>\n

                                            Differentiation (25%)<\/h3>\n
                                              \n
                                            • Does the new or adapted set-up clearly differentiate the agency from its peers?<\/li>\n<\/ul>\n

                                              Sustainability of the Approach (25%)<\/h3>\n
                                                \n
                                              • Is the innovative model geared towards long-term success?<\/li>\n
                                              • Does it appear more sustainable and effective than the previous approach?<\/li>\n<\/ul>\n

                                                Overall Impression (20%)<\/h3>\n
                                                  \n
                                                • Does the agency convincingly embody innovation?<\/li>\n
                                                • Is it credible and inspiring for the industry?<\/li>\n<\/ul>\n

                                                  IMPORTANT NOTICE:<\/span> If you submit a case in this category, only an executive summary of maximum 20 pages will be accepted. In the form of a Word document (you can include links to visual material), PDF or a PPT.<\/p>\n

                                                  SPECIALIST AGENCY<\/h2>\n

                                                  Objective: To reward agencies positioned as true specialists in a defined field.<\/em><\/p>\n

                                                  Evaluation Criteria:<\/h3>\n

                                                  Core Competency Focus (30%)<\/h3>\n
                                                    \n
                                                  • Has the agency proven that at least 60% of its clients are served through its specialist expertise?<\/li>\n<\/ul>\n

                                                    Relevance & Business Impact (30%)<\/h3>\n
                                                      \n
                                                    • Is the specialist positioning relevant to clients\u2019 needs?<\/li>\n
                                                    • Has the agency demonstrated that this focus translates into successful business results?<\/li>\n<\/ul>\n

                                                      Differentiation & Proof Points (20%)<\/h3>\n
                                                        \n
                                                      • Is the agency clearly doing better than its competitors in this field?<\/li>\n
                                                      • Are the USPs clear and the RTBs convincing?<\/li>\n<\/ul>\n

                                                        Overall Impression (20%)<\/h3>\n
                                                          \n
                                                        • Does the agency convincingly position itself as a leader in its specialist field?<\/li>\n
                                                        • Is it credible and inspiring for the market?<\/li>\n<\/ul>\n

                                                          IMPORTANT NOTICE:<\/span> If you submit a case in this category, only an executive summary of maximum 20 pages will be accepted. In the form of a Word document (you can include links to visual material), PDF or a PPT.<\/p>\n

                                                          BEST PLACE TO WORK<\/h2>\n

                                                          Objective: To recognize agencies building inspiring and sustainable workplaces.<\/em><\/p>\n

                                                          Evaluation Criteria:<\/h3>\n

                                                          Sustainable HR Policies (30%)<\/h3>\n
                                                            \n
                                                          • Has the agency implemented strong and lasting HR policies that foster a healthy and motivating workplace?<\/li>\n
                                                          • Do these policies reflect a clear commitment to employee well-being and development?<\/li>\n<\/ul>\n

                                                            Talent Attraction & Retention Approach (25%)<\/h3>\n
                                                              \n
                                                            • Are the policies or initiatives to attract, nurture, and retain talent appealing and effective?<\/li>\n
                                                            • Do they make the agency stand out as an employer of choice?<\/li>\n<\/ul>\n

                                                              Impact on People (25%)<\/h3>\n
                                                                \n
                                                              • Can the agency prove that its approach has had a tangible impact on recruitment, retention, or staff satisfaction?<\/li>\n
                                                              • Are there concrete results, feedback, or metrics to demonstrate success?<\/li>\n<\/ul>\n

                                                                Overall Impression (20%)<\/h3>\n
                                                                  \n
                                                                • Does the agency convincingly position itself as a Best Place to Work?<\/li>\n
                                                                • Is it inspiring and credible as a model employer in the industry?<\/li>\n<\/ul>\n

                                                                  IMPORTANT NOTICE:<\/span> If you submit a case in this category, only an executive summary of maximum 20 pages will be accepted. In the form of a Word document (you can include links to visual material), PDF or a PPT.<\/p>\n

                                                                  AI PIONEER AGENCY<\/h2>\n

                                                                  Objective: To recognize agencies with a clear, credible, and sustainable vision of AI integration.<\/em><\/p>\n

                                                                  Evaluation Criteria:<\/h3>\n

                                                                  Strategic Vision on AI (20%)<\/h3>\n
                                                                    \n
                                                                  • Does the agency articulate a coherent and inspiring vision for how AI can be applied to marketing and communications?<\/li>\n
                                                                  • Is this vision focused on creating long-term value rather than chasing a short-term trend?<\/li>\n<\/ul>\n

                                                                    Operational Integration of AI (25%)<\/h3>\n
                                                                      \n
                                                                    • Are AI tools already embedded into the agency\u2019s workflows, or at least in structured pilot phases?<\/li>\n
                                                                    • Is AI becoming a structural part of the business rather than a one-off project?<\/li>\n<\/ul>\n

                                                                      Business Impact (20%)<\/h3>\n
                                                                        \n
                                                                      • Can the agency demonstrate that its AI transformation contributes to its own business performance?<\/li>\n
                                                                      • Are there measurable results or clear KPIs linked to AI adoption?<\/li>\n<\/ul>\n

                                                                        Ethics & Responsible AI (20%)<\/h3>\n
                                                                          \n
                                                                        • Does the agency show awareness of ethical issues related to AI (transparency, data privacy, bias, accountability)?<\/li>\n
                                                                        • Has it established governance or guiding principles to ensure responsible use of AI?<\/li>\n<\/ul>\n

                                                                          Overall Impression (15%)<\/h3>\n
                                                                            \n
                                                                          • Does the agency convincingly position itself as a true AI pioneer?\n
                                                                          • Is the approach innovative, credible, and sustainable?\n<\/ul>\n

                                                                            IMPORTANT NOTICE:<\/span> If you submit a case in this category, only an executive summary of maximum 20 pages will be accepted. In the form of a Word document (you can include links to visual material), PDF or a PPT.<\/p>\n

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                                                                            partners<\/h2>\n

                                                                            [\/et_pb_text][et_pb_image src=”https:\/\/agencyoftheyear.be\/wp-content\/uploads\/2025\/12\/bauer-media-group.jpg” alt=”Logo Bauer Media Group” title_text=”Logo Bauer Media Group” url=”https:\/\/www.bauermedia.com\/” url_new_window=”on” align=”center” admin_label=”Image-Logo-Bauer” module_id=”logo-bauer” _builder_version=”4.27.4″ _module_preset=”default” width=”50%” width_tablet=”50%” width_phone=”55%” width_last_edited=”on|phone” custom_margin=”||||false|false” custom_padding_tablet=”30px||||false|false” custom_padding_phone=”30px||||false|false” custom_padding_last_edited=”on|tablet” global_module=”9135″ saved_tabs=”all” locked=”off” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”95%|95%”][\/et_pb_image][et_pb_text admin_label=”Texte-Organizers” module_id=”text-organizers” module_class=”text-col” _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.6em” header_font=”|600||on|||||” header_text_align=”center” header_font_size=”44px” header_2_font=”|600||on|||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”32px” header_2_line_height=”1.1em” background_color=”#cc0033″ custom_margin=”||0px||false|false” custom_margin_tablet=”30px||0px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”15px||6px||false|false” border_radii=”on|3px|3px|3px|3px” global_module=”7285″ saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                                            organizers<\/h2>\n

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                                                                            awardsBefore submitting your file, please read the rulesAGENCY OF THE YEAR Objective: The most prestigious recognition, rewarding the agency that has shown outstanding performance, creativity, business impact, and leadership within the Belgian communications industry over the past year. Evaluation Criteria: New Business Performance (25%) Show your new business portfolio: clients gained vs. clients lost. 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