{"id":7042,"date":"2024-09-24T13:59:19","date_gmt":"2024-09-24T11:59:19","guid":{"rendered":"https:\/\/agencyoftheyear.be\/rules\/"},"modified":"2026-10-23T20:11:59","modified_gmt":"2026-10-23T18:11:59","slug":"rules","status":"publish","type":"page","link":"https:\/\/agencyoftheyear.be\/nl\/rules\/","title":{"rendered":"Rules"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; background_color_1=&#8221;#FFFFFF&#8221; background_color_2=&#8221;#FFFFFF&#8221; module_id_1=&#8221;col-content&#8221; module_id_2=&#8221;col-logo-sponsors &#8221; module_id=&#8221;sect-0&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f6f6f6&#8243; min_height=&#8221;100vh&#8221; custom_padding=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner custom_padding_last_edited=&#8221;off|desktop&#8221; module_class=&#8221;lig-0&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Texte-Rules&#8221; module_class=&#8221;text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.6em&#8221; link_font=&#8221;|700|||||||&#8221; link_text_color=&#8221;#cc0033&#8243; header_font=&#8221;|||on|||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;44px&#8221; header_2_font=&#8221;|700||on|||||&#8221; header_2_text_color=&#8221;#d9232a&#8221; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;1.1em&#8221; header_3_font=&#8221;|700||on|||||&#8221; header_3_text_color=&#8221;#d9232a&#8221; custom_margin=&#8221;||8px||false|false&#8221; custom_margin_tablet=&#8221;||8px||false|false&#8221; custom_margin_phone=&#8221;||-15px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;44px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; link_text_color__hover=&#8221;rgba(217,35,42,0.7)&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<h1>rules<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#cfd8dc&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;4px&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;26%&#8221; width_tablet=&#8221;26%&#8221; width_phone=&#8221;60%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;Texte-Rules&#8221; module_class=&#8221;text&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.6em&#8221; link_font=&#8221;|700|||on||||&#8221; link_text_color=&#8221;#cc0033&#8243; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;44px&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#d9232a&#8221; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;1.1em&#8221; header_3_font=&#8221;|||on|||||&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;44px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; link_text_color__hover=&#8221;rgba(217,35,42,0.7)&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; header_3_font_size=&#8221;19px&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>1. Eligibility<\/h2>\n<ul>\n<li>Only entries originating from Belgium will be accepted.<\/li>\n<li>Freelancers are not eligible.<\/li>\n<li>Participating agencies must provide services to external clients, with at least 80% of their activities related to marketing, communication and\/or consumer-facing media.<\/li>\n<li>All submissions must comply with the criteria and requirements of the selected award category.<\/li>\n<\/ul>\n<p>MM &#038; IKAg reserve the right to exclude any participant who does not comply with the rules or the spirit of the Agency of the Year Awards.<\/p>\n<h2>2. Submission &#038; Registration<\/h2>\n<ul>\n<li>A maximum of 75 submissions will be accepted, on a first-come, first-served basis.<\/li>\n<li>All submissions must be received before the official deadline. Late entries will not be accepted.<\/li>\n<li>Entry fees must be paid at least 5 working days before the submission deadline.<\/li>\n<li>Agencies entering multiple categories must pay a separate entry fee for each category.<\/li>\n<li>Submissions that fail to meet the format, page limits or requirements outlined in the Awards section will be disqualified, without refund.<\/li>\n<\/ul>\n<h2>3. Jury &#038; Evaluation<\/h2>\n<p>All eligible agencies will be evaluated in two stages:<\/p>\n<h3>Stage 1 \u2013 Written Submission (50%)<\/h3>\n<p>The jury evaluates each submission according to the criteria of the selected award category.<\/p>\n<h3>Stage 2 \u2013 Live Presentation (50%)<\/h3>\n<ul>\n<li>All eligible agencies must present their case to the jury. Participation is mandatory; absence results in disqualification.<\/li>\n<li>Each agency is allocated 15 minutes for its presentation, followed by 5 minutes of Q&#038;A. Time limits will be strictly enforced.<\/li>\n<li>The jury may be divided into separate groups to accommodate the number of presentations.<\/li>\n<\/ul>\n<p>The final score combines the written submission (50%) and the live presentation (50%).<\/p>\n<p style=\"padding-bottom:1em;\">Jury members with an existing professional relationship with a participating agency must abstain from evaluating or discussing that agency.<\/p>\n<h2>4. Awards &#038; Results<\/h2>\n<ul>\n<li>Only agencies achieving a final score of at least 70% are eligible for an award.<\/li>\n<li>A maximum of three agencies per category may receive an award, based on their final ranking:<\/li>\n<ul>\n<li>Gold: Highest score<\/li>\n<li>Silver: Second-highest score<\/li>\n<li>Bronze: Third-highest score<\/li>\n<\/ul>\n<li>Each award level may be granted to one agency only.<\/li>\n<li>In the event of a tie, the Jury President has the deciding vote.<\/li>\n<li>The jury&#8217;s decisions are final.<\/li>\n<li>Results remain confidential until the official Awards Ceremony.<\/li>\n<li>Agencies that do not win an award will receive their final score by email. No additional feedback will be provided.<\/li>\n<li>Winning agencies must attend the Awards Ceremony or appoint a representative to receive their trophy.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/agencyoftheyear.be\/nl\/register\/&#8221; button_text=&#8221;Register&#8221; admin_label=&#8221;Bouton-Register&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#cc0033&#8243; button_border_radius=&#8221;4px&#8221; button_font=&#8221;Raleway|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;-11px||||false|false&#8221; custom_padding=&#8221;8px||8px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;rgba(255,255,255,0.7)&#8221;][\/et_pb_button][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Texte-Partners&#8221; module_id=&#8221;text-partners&#8221; module_class=&#8221;text-col&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;44px&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;32px&#8221; header_2_line_height=&#8221;1.1em&#8221; background_color=&#8221;#cc0033&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;15px||6px||false|false&#8221; border_radii=&#8221;on|3px|3px|3px|3px&#8221; disabled=&#8221;on&#8221; global_module=&#8221;9150&#8243; saved_tabs=&#8221;all&#8221; 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locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover=&#8221;95%|95%&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Texte-Organizers&#8221; module_id=&#8221;text-organizers&#8221; module_class=&#8221;text-col&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;44px&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;32px&#8221; header_2_line_height=&#8221;1.1em&#8221; background_color=&#8221;#cc0033&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_margin_tablet=&#8221;30px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;15px||6px||false|false&#8221; border_radii=&#8221;on|3px|3px|3px|3px&#8221; global_module=&#8221;7285&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>organizers<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/agencyoftheyear.be\/wp-content\/uploads\/2026\/10\/logo-ikag-noir.png&#8221; alt=&#8221;Pitch Point Logo&#8221; title_text=&#8221;logo-ikag-noir&#8221; url=&#8221;https:\/\/www.pitchpoint.be\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; admin_label=&#8221;Image-Logo-Pitch point&#8221; module_id=&#8221;logo-pitch-point&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;38%&#8221; width_tablet=&#8221;36%&#8221; width_phone=&#8221;58%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;60px||||false|false&#8221; custom_padding_phone=&#8221;50px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_module=&#8221;7287&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;96%|96%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/agencyoftheyear.be\/wp-content\/uploads\/2022\/09\/mm-logo-2.jpg&#8221; alt=&#8221;Media Marketing Logo&#8221; title_text=&#8221;Media Marketing \u00e9diteur de supports&#8221; url=&#8221;https:\/\/www.mm.be\/accueil&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; admin_label=&#8221;Image-Logo-MM&#8221; module_id=&#8221;logo-mm&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;35%&#8221; width_tablet=&#8221;32%&#8221; width_phone=&#8221;52%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;50px||||false|false&#8221; custom_padding_phone=&#8221;30px||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_module=&#8221;7288&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;96%|96%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; 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Eligibility Only entries originating from Belgium will be accepted. Freelancers are not eligible. Participating agencies must provide services to external clients, with at least 80% of their activities related to marketing, communication and\/or consumer-facing media. All submissions must comply with the criteria and requirements of the selected award category. MM &#038; IKAg reserve the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-7042","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rules - Agency of the year<\/title>\n<meta name=\"description\" content=\"Learn the official rules and submission guidelines for the Agency of the Year Awards competition in Belgium.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agencyoftheyear.be\/nl\/rules\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rules - 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