{"id":5170,"date":"2023-04-03T15:37:03","date_gmt":"2023-04-03T13:37:03","guid":{"rendered":"https:\/\/agencyoftheyear.be\/ogilvy-social-lab-innovator-agency-the-reasons-why\/"},"modified":"2025-11-24T14:31:22","modified_gmt":"2025-11-24T13:31:22","slug":"ogilvy-social-lab-innovator-agency-the-reasons-why","status":"publish","type":"post","link":"https:\/\/agencyoftheyear.be\/nl\/ogilvy-social-lab-innovator-agency-the-reasons-why\/","title":{"rendered":"Ogilvy Social.Lab, Innovator Agency: the reasons why"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;article-sect-0&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row custom_padding_last_edited=&#8221;off|desktop&#8221; module_id=&#8221;article-lig-0&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title meta=&#8221;off&#8221; date_format=&#8221;J M Y&#8221; module_id=&#8221;article-titre&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|700|||||||&#8221; title_font_size=&#8221;30px&#8221; hover_enabled=&#8221;0&#8243; title_font_size_tablet=&#8221;30px&#8221; title_font_size_phone=&#8221;28px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_post_title][et_pb_text admin_label=&#8221;Text-Ogilvy Social.Lab, Innovator Agency: the reasons why&#8221; module_class=&#8221;article-text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.6em&#8221; link_font=&#8221;|700|||on||||&#8221; link_text_color=&#8221;#cc0033&#8243; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;44px&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_font_size=&#8221;16px&#8221; header_2_line_height=&#8221;1.6em&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_font_size=&#8221;16px&#8221; header_3_line_height=&#8221;1.6em&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;44px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; link_text_color__hover=&#8221;rgba(217,35,42,0.7)&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Naast een Bronze in de categorie Best Place to Work op de <a href=\"https:\/\/www.mm.be\/news-nl-67818-aoty-2023-happiness-en-de-rest-the-reasons-why\" target=\"_blank\" rel=\"noopener\">Agency of the Year 2023<\/a> won Ogilvy Social.Lab ook de Gold in de categorie Innovator. De overwinning wortelt in het DNA van Social.Lab en de \u2018serial entrepreneurs\u2019 die het bureau oprichtten (Yves Baudechon, Gilles Bindels en C\u00e9dric Van Kan, nvdr).<\/p>\n<p>\u2018We live our Lab Mentality. Innovating, experimenting. Always in Beta. Always on. Always looking for what\u2019s next\u2019 lezen we in het bureaudossier. Zoals Rob Hill, de CEO van het bureau preciseerde tijdens de debatten die we organiseerden voorafgaand aan de AOTY Awards Night &#8220;verwacht de groep inderdaad van het kleine Belgi\u00eb dat het social mediaprojecten opzet die uitgevoerd kunnen worden naar de rest van het Ogilvy-netwerk&#8221;.<\/p>\n<p>Dat bleek \u2013 vorig jaar alleen al \u2013 uit de lancering van TK.Lab, Commerce.Lab, The Creator Lab en C2, maar ook van tools om deze verschillende expertises te activeren. &#8220;We gebruiken de best beschikbare technologie\u00ebn en als we niet vinden wat we willen, ontwikkelen we zelf onze eigen tools met onze data scientists en ontwikkelaars die over een diepgaande kennis van de sociale media beschikken&#8221;, benadrukt OSL.<\/p>\n<p><a href=\"https:\/\/www.mm.be\/news-nl-63354-ogilvy-sociallab-lanceert-zijn-toklab-met-what-the-tok\" target=\"_blank\" rel=\"noopener\">TK.Lab<\/a>, bureau in het bureau dat zich positioneert als een \u2018one-stop shop\u2019 gewijd aan het TikTok-ecosysteem, hoeven we al niet meer voor te stellen. Vanuit Brussel klinkt diens naam minder dan een jaar na de oprichting door in Frankrijk, Nederland, Nederland, Duitsland, Griekenland, Zuid-Afrika, Singapore, Australi\u00eb en de Verenigde Staten. Mondelez, Unilever, Ford en Coca-Cola behoren tot de merken die gebruik maken van zijn diensten.<\/p>\n<p><a href=\"https:\/\/www.mm.be\/news-nl-64400-ogilvy-sociallab-en-wpp-ace-openen-commercelab\" target=\"_blank\" rel=\"noopener\">Commerce.Lab<\/a> biedt e-retailers een end-to-end oplossing en eigen tools om hen te helpen hun groei te versnellen op de marktplaatsen, en meer specifiek op de marktplaatsen, en meer specifiek op Amazon. Commerce-Lab werd gecre\u00eberd in samenwerking met WPP ACE, het Amazon centre of excellence van de groep in Luxemburg.<\/p>\n<p>Nog recenter is The Creator Lab dat beantwoordt aan de nieuwe behoeften ontstaan door het groeiende belang van creators, vooral op TikTok. &#8220;We moesten een effici\u00ebnte manier vinden om te werken met deze onafhankelijke talenten. Dus ontwikkelden en lanceerden we een speciale ruimte waar merken en bureaus met hen kunnen interageren&#8221;, aldus het bureau. Het Lab is opgevat als een in-house productiecentrum met alle technische apparatuur die nodig is om SoMe-videocampagnes uit te voeren.<\/p>\n<p>C2 is een andere innovatie die in 2022 werd ontwikkeld, met de bedoeling een probleem op te lossen dat \u201czo oud is als de reclame zelf, maar nog verergerd wordt door digital\u201d: te vaak worden inhoud en context los van elkaar gezien. Maar het ene werkt niet zonder het andere, vooral wanneer het de bedoeling is de impressies te maximaliseren en de impact te minimaliseren. Daarom stelt C2 strategische teams in staat inhoud en context beter op elkaar af te stemmen via een nieuwe aanpak op basis van cultuur, tech, data en consumer experience.<\/p>\n<p>Tot slot werkte OSL vorig jaar ook nauwer en intensiever samen met Ogilvy Health, zowel regionaal als lokaal, aan SoMe-campagnes voor de leiders in de farmaceutische industrie. Dat gebeurde door een proces te ontwikkelen om de mediaconsumptiecontext van professionals in de gezondheidszorg en hun pati\u00ebnten beter te begrijpen en te be\u00efnvloeden.<\/p>\n<p>Al deze elementen zorgden ervoor dat Ogilvy Social.Lab Belgium zijn status als SoMe-bureau voor alle wereldwijde klanten van WPP kon versterken en leverde het de titel van Innovator Agency 2023 op.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Naast een Bronze in de categorie Best Place to Work op de Agency of the Year 2023 won Ogilvy Social.Lab ook de Gold in de categorie Innovator. De overwinning wortelt in het DNA van Social.Lab en de \u2018serial entrepreneurs\u2019 die het bureau oprichtten (Yves Baudechon, Gilles Bindels en C\u00e9dric Van Kan, nvdr). \u2018We live our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-5170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-nl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ogilvy Social.Lab, Innovator Agency: the reasons why - Agency of the year<\/title>\n<meta name=\"description\" content=\"Naast een Bronze in de categorie Best Place to Work op de Agency of the Year 2023 won Ogilvy Social.Lab ook de Gold in de 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