Awards & Submission Criteria

Agency Of The Year

  • Show new business portfolio (clients in vs. clients out) with an estimation of income generated from all accounts (in and out).
  • Submit 3 to 5 cases of work generated for your most important Belgian clients over the past 12 months and include figures in terms of results.
  • Show evolution of the economic activity (gross income/ sales revenue – or figures in percentage change).
  • Awards wins in 2021.
  • Demonstrate your approach to move towards a more sustainable and diverse/inclusive working place.
  • Showcase new Business Units likely to boost future activity (diversification, innovation…).
  • Explain your corporate culture, agency philosophy and measures to promote talents along with a mood board that symbolizes your DNA, vision, etc.
  • Explain how your agency and/or its executives contribute to the sector’s development, as well as gain national and worldwide recognition. Don’t hesitate to mention your involvement in market associations, think tanks, etc.

Best Newcomer Agency

Same as AOTY but for agencies created less than 4 years ago.

Most Entrepreneurial Agency

Demonstrate how your agency designed and launched a winning business strategy focusing on acquisitions, mergers or on growing the company beyond its existing set-up.

The Jury will pay special attention to your answers on the following questions:

  • Explain your growth strategy.
  • What are the results of this strategy? How has this made you bigger, stronger, more differentiating, more competitive, more relevant…?
  • Prove your point with geographical expansion, M&A, product/ line extensions…

Innovator Agency

If you have (re)built your agency around new expertises, structures, tools, ways of working, challenging existing models or offerings, and if you have been able to test this model with your clients and measure its efficiency and effectiveness, the Award is yours!

The Jury will pay special attention to your answers on the following questions:

  • How has the set-up of your agency helped you adapt to developments in the market in order to ensure a future-proof and more relevant offering?
  • How does your agency challenge the already existing models?
  • Give examples to prove the efficiency of your model and show how it is going to last.

Specialist Agency

Show how your agency stands out in a specific area of expertise with a coherent product/ service offering for a large majority of your clients, and how this positions you as a specialist in that field. Explain and give proof of what makes your agency so unique and how you focus on your specialization in your day-to-day operations.

The Jury will pay special attention to your answers on the following questions:

  • What is your area of expertise?
  • re you specialized in communication techniques, a sector, a function…?
  • What can you bring to a client that another agency cannot? 
  • How do you make sure you keep that focus and remain a specialist?

Best Place To Work

Show your agency has the necessary HR policies in place that inspire people to grow, stay and make it the best place to work. Provide concrete evidence of your success.

The Jury will pay special attention to your answers on the following questions:

  • What makes your agency so attractive?
  • Why does talent come to your agency rather another?
  • How do you inspire talent to grow?
  • What do you do to retain your talent?
  • What does your agency do to invest in that talent?

Positive Impact Award

This new award has been created the reward the agency that commits to shift towards making a positive impact on/through the advertising industry, by balancing purpose and profit.

This can be achieved by reducing impact on the environment and/or working on diversity/inclusion.

The Jury will pay special attention to your answers on the following questions:

  • What is your vision and concrete approach towards making this change?
  • How is it different from what the agency did before?
  • How is this approach creating a positive impact on your employees, suppliers, clients, production processes, communities…?
  • Can the agency show proof (ideally 2 cases) of its ability to participate in driving change in consumer behaviour towards achieving this purpose?

 

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