rules

1. Eligibility

Only entries originating from Belgium will be accepted.
Freelancers are not eligible.
Participating agencies must provide services to external clients, with at least 80% of their activities related to marketing, communication and/or consumer-facing media.
All submissions must comply with the criteria and requirements of the selected award category.

MM & IKAg reserve the right to exclude any participant who does not comply with the rules or the spirit of the Agency of the Year Awards.

A maximum of 75 submissions will be accepted, on a first-come, first-served basis.
All submissions must be received before the official deadline. Late entries will not be accepted.
Entry fees must be paid at least 5 working days before the submission deadline.
Agencies entering multiple categories must pay a separate entry fee for each category.
Submissions that fail to meet the format, page limits or requirements outlined in the Awards section will be disqualified, without refund.

All eligible agencies will be evaluated in two stages:

The jury evaluates each submission according to the criteria of the selected award category.

All eligible agencies must present their case to the jury. Participation is mandatory; absence results in disqualification.
Each agency is allocated 15 minutes for its presentation, followed by 5 minutes of Q&A. Time limits will be strictly enforced.
The jury may be divided into separate groups to accommodate the number of presentations.

The final score combines the written submission (50%) and the live presentation (50%).

Jury members with an existing professional relationship with a participating agency must abstain from evaluating or discussing that agency.

Only agencies achieving a final score of at least 70% are eligible for an award.
A maximum of three agencies per category may receive an award, based on their final ranking:

Each award level may be granted to one agency only.
In the event of a tie, the Jury President has the deciding vote.
The jury’s decisions are final.
Results remain confidential until the official Awards Ceremony.
Agencies that do not win an award will receive their final score by email. No additional feedback will be provided.
Winning agencies must attend the Awards Ceremony or appoint a representative to receive their trophy.